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M.E. DEGREE EXAMINATION, JUNE 2010 

First Semester 

Engineering Design 

ED9211 — CONCEPTS OF ENGINEERING DESIGN 

(Common to M.E. Computer Aided Design and M.E. Product Design and 

Development) 

(Regulation 2009) 

Time : Three hours  Maximum : 100 Marks 

Answer ALL Questions 

PART A — (10 × 2 = 20 Marks) 

1. Differentiate Serial Engineering from Concurrent Engineering.
2. Classify the three categories of Design standards.
3. Define House of Quality.
4. What are the essential elements of IPR?
5. Classify conceptual decomposition.
6. State the principle of prototyping.
7. State the importance of Value Engineering.
8. Define Material Performance Index.
9. Differentiate between MTBF and MTTF.
10. What is meant by Fractional Factorial Design?

PART B — (5 × 16 = 80 Marks) 

11. (a)  (i)  Explain the Morris Asimov’s morphology of design with a block
diagram.   (12)
 (ii) State the characteristics of an environmentally responsible design.   (4)
Or
(b)  Explain material cycle, product cycle and manufacturing process cycle
with neat sketches.   (16)

12. (a)  (i)  Explain the process of identifying customer requirements with
suitable example.    (8)
 (ii) Explain the procedure to solve ethical conflicts. (8)
Or
(b)  (i)   Explain the relationship between QFD and PDS and classify
 ergonomics and aesthetic needs. (8)
 (ii) Explain the various Sample Codes of Conduct. (8)
13. (a)  (i)  Discuss the various types of creativity methods. (8)
 (ii) Generate Morphological chart for the design of a CD case. (4)
 (iii)  State the various levels in Pugh’s concept selection method. (4)
Or
(b)  (i)  Discuss in detail the levels and principle of Theory of Inventive
 Problem Solving (TRIZ).    (8)
 (ii) Explain the axiomatic design and parametric design. (8)
14. (a)  State the general design guidelines for Machining, Forging, Welding,
Casting, Metal forming and Assembly.  (16)
Or
(b)  (i)  Explain in detail the weighted Property Index and Economics of
design.    (8)
 (ii) Explain the design criteria for fatigue, fracture and failure.  (8)
15. (a)  (i)  Explain the different methods to improve reliability and discuss
about the cost of reliability.   (8)
 (ii) Explain the process of FMEA and state the importance of robust
design.   (8)
Or
(b) (i)  Derive the expression for reliability and explain about the system
reliability.   (8)
 (ii)  Explain the various steps of hypothesis testing. (8)