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BA 9272 — SUPPLY CHAIN AND LOGISTICS MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009

Sunday, September 11, 2011 ·



M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010
Elective
BA 9272 — SUPPLY CHAIN AND LOGISTICS MANAGEMENT
(Regulation 2009)
Time : Three hours Maximum : 100 Marks
Answer ALL questions
PART A — (10 × 2 = 20 Marks)
1. Define the supply chain macro processes in a firm.
2. Define value chain.
3. What is the importance of stock spotting?
4. Define fill rate.
5. Give two examples of positive externalities between firms.
6. Define the principle behind gravity location models in network design of supply
chain.
7. Define economies of scale.
8. What is forward buying?
9. Define e-business.
10. Define reverse logistics.
PART B —(5 × 16 = 80 Marks)
11. (a) (i) Describe the cycle and pull/push views of supply chain with suitable
examples. (8)
(ii) Describe the fundamental similarities and differences between
procurement, manufacturing support and physical distribution
performance cycles as they relate to logistics control with suitable
examples. (8)
Or
(b) (i) What does companies need to do to achieve strategic fit between
supply chain and competitive strategies. (8)
(ii) Describe the major drivers of supply chain performance giving
suitable examples. (8)
12. (a) (i) Explain in detail basic service, zero defect and value added service.
Provide two examples for each. (8)
(ii) What role can a warehouse play in postponement strategies?
Explain. (8)
Or
(b) (i) Explain the differences between 3PL and 4PL with suitable
examples. (8)
(ii) Explain the benefits gained by modular system of packaging. (8)
13. (a) Explain the various factors influencing network design decisions in
supply chain. (16)
Or
(b) Explain the various models for facility location and capacity allocation in
supply chains. (16)
14. (a) (i) What is bullwhip effect? What are its main causes and how they
can be reduced? Explain in detail giving suitable examples. (8)
(ii) What are the various factors to be considered for supplier scoring
and assessment? Explain. (8)
Or
(b) Explain in detail return contracts, revenue sharing contracts and
quantity flexibility contracts with suitable examples. (16)
15. (a) Explain in detail a framework for determining the impact of e-business
on a company conducting transaction with customers. (16)
Or
(b) Explain the following in detail : (16)
(i) e-logistics
(ii) e-SRM
(iii) e-LRM
(iv) e-SCM.

1 comments:

Stephen Hurkel said...
September 20, 2013 at 7:50 AM  

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Supply Chain Management Diploma

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