M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010
BA 9272 — SUPPLY CHAIN AND LOGISTICS MANAGEMENT
Time : Three hours Maximum : 100 Marks
Answer ALL questions
PART A — (10 × 2 = 20 Marks)
1. Define the supply chain macro processes in a firm.2. Define value chain.
3. What is the importance of stock spotting?
4. Define fill rate.
5. Give two examples of positive externalities between firms.
6. Define the principle behind gravity location models in network design of supply
7. Define economies of scale.
8. What is forward buying?
9. Define e-business.
10. Define reverse logistics.
PART B —(5 × 16 = 80 Marks)11. (a) (i) Describe the cycle and pull/push views of supply chain with suitable
(ii) Describe the fundamental similarities and differences between
procurement, manufacturing support and physical distribution
performance cycles as they relate to logistics control with suitable
(b) (i) What does companies need to do to achieve strategic fit between
supply chain and competitive strategies. (8)
(ii) Describe the major drivers of supply chain performance giving
suitable examples. (8)
12. (a) (i) Explain in detail basic service, zero defect and value added service.
Provide two examples for each. (8)
(ii) What role can a warehouse play in postponement strategies?
(b) (i) Explain the differences between 3PL and 4PL with suitable
(ii) Explain the benefits gained by modular system of packaging. (8)
13. (a) Explain the various factors influencing network design decisions in
supply chain. (16)
(b) Explain the various models for facility location and capacity allocation in
supply chains. (16)
14. (a) (i) What is bullwhip effect? What are its main causes and how they
can be reduced? Explain in detail giving suitable examples. (8)
(ii) What are the various factors to be considered for supplier scoring
and assessment? Explain. (8)
(b) Explain in detail return contracts, revenue sharing contracts and
quantity flexibility contracts with suitable examples. (16)
15. (a) Explain in detail a framework for determining the impact of e-business
on a company conducting transaction with customers. (16)
(b) Explain the following in detail : (16)